Facebook has been very aggressive with its acquisitions
With 3 billion active users today, its growth hasn’t really stopped. Since its founding,and it has now become one of the big five tech companies. Despite being less than 20 years old, Facebook has purchased over 70 companies. 1. Giphy Acquired on: May 15, 2020 Acquisition cost: $400,000 Giphy needs no introduction. If you are looking for any gif on the web, chances are that you will find it on Giphy. Giphy, styled as GIPHY, was founded in 2013. When it first launched, the website was functioning solely as a search engine for GIFs. A few months later, however, the GIF platform expanded its services and gave its users the ability to embed and share GIFs onFacebook. In the years that followed Giphy raised many millions of dollars until Facebook finally acquired it in Email List May 2020 for $400 million. This is the fifth-largest acquisition the tech firm has made to date. The main reason behind this purchase was probably no other than data gathering. But what does this cryptic ‘data gathering’ mean exactly? Well, Facebook is known for monitoring users’ content consumption habits well outside the walls of its own apps and trying to find ways to leverage that.
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Now that Facebook would be in charge of Giphy’s database, it would know exactly what GIFs users are sharing not only on Messenger and Instagram but on Snapchat, iMessage, Telegram, and TikTok as well. 2. WhatsApp Acquired on: April 19, 2014 Acquisition cost: $19 billion WhatsApp is by far one of Facebook’s most costly acquisitions and one of the biggest acquisitions of this entire article, too. Acquiring any company for billions, not millions often looks like madness. But, as they say, there is a method to the madness.
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