marketing will be more prevalent than ever
(Datareportal) There are 3.5 billion smartphone users worldwide. (Website Builder) More than half (53%) of US shoppers prefer to use their mobile device to research deals and offers before buying than speak with an associate in-store about promotions. (Retail Me Not) Social commerce in the Philippines is predicted to expand 30.4 percent each year, reaching US$681.6 million in 2022. (Research and markets) 80% of internet users own a smartphone. (Smart Insights) The global revenue growth of mobile applications is expected to reach $925 billion by 2023. (Digital Examiner) TikTok motivated 67% of its users to purchase even when they weren’t looking to do so.(TikTok Newsroom) 62% of marketers believe that TikTok content creators are the best communicators with their customers. (TikTok Newsroom) Instagram is important to 68% of marketers for influencer marketing initiatives, down from 80% last year. (Influencer Marketing Hub) 37% of consumers CY Lists are more likely to purchase from a mobile-optimized site. (Website Builder) Video Marketing Video marketing is growing because it captivates the audiences’ emotions and stimulates the consumers’ psyche with effective storytelling. If you want to invest your time and energy in video marketing, here are some of its important statistics: 96% of users watch explainer videos to learn more about a product or service.
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(Wyzowl) 59% of executives would rather watch a video than read texts. (Forbes) About 70% of millennials often watch company videos when shopping online. (Animoto) 76% of millennials follow brands on YouTube. (Animoto) YouTube content creators (such as reaction videos, instructional films, and anything of public interest) thrived during the pandemic. (Adobo Magazine) Short-form video before, with more than 70% of marketers utilizing it. (ReelnReel) Marketers that utilize video generate revenue 49% quicker than those who do not. (WordStream) Companies produce a wide variety of videos. 42% prefer live-action videos, 33% prefer animated videos, and 15% prefer screen recorded videos.
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