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Product table Having a document or web page with detailed product information is a convenient way to explain specifications, features, and benefits to potential customers. Product sheets also have the advantage of being more visually appealing than a simple email if designed properly. Demo. Demonstrations are a great way to introduce your product to potential buyers. If you are a business you can create video demonstrations or even webinars to help interested potential customers learn more about how your software works. Reviews and recommendations. Product reviews and testimonials are the epitome of case studies because they provide social proof that helps convert leads.

Comparison chart. how your product is better in terms of pricing and features in an easy-to-understand table format. Great sales enablement content will help you and your team deliver branded, professionally executed content to nurture leads through the sales funnel. Audit Customer Conversations Earlier we talked about the importance of customer feedback for re-evaluating customer personas and understanding pain points. Now let’s evaluate how Email Marketing List you can review customer communications to identify areas for improvement. For example, many sales teams use tools to record emails and or calls. But how often do you actually review these recorded transcripts? Reviewing client communications can be an invaluable process.




As you comb through past conversations look for recurring problem area pain points and needs raised. Likewise finding common aspirations and hopes to address these ongoing issues. Once complete your sales manager will collect all feedback and sort it into different buckets. From there they will identify any inefficiencies in your team’s processes. Pay attention to which responses and sales tactics effectively solve the problem, position your product or service as the solution, and ultimately help close the sale. Which paths lead to dead ends or missed opportunities? Your sales managers can use these findings to update your sales process or retrain your team.