With good placement in the search engine result pages and a customer-focused ...

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We'll take a closer look at these in the next sections. 7 tips for snippet optimization How does it sound to you that snippet optimization is one of the simplest search engine optimization (SEO) measures ? With a comparatively small amount of work, you can achieve a strong impact – a better ranking and an even higher click-through rate! Snippets are an important part of the customer journey , as many potential customers start their search for problem solutions or specific products or services on Google etc.


You create the ideal basis for initial contact. You shouldn't miss this great potential, especially given the short attention span of web users . Anyone who stands out in the result pages has a good chance of winning over new prospects. But how do you achieve this? We will give you seven tips below. Tip 1: Use the keyword Phone Number correctly Keyword placement no longer dominates all SEO measures. Nevertheless, it is still a ranking factor confirmed by Google. Therefore, always mention your main keyword at the beginning of the title of your snippet. Make sure to also place it in the description.





Although the influence on the ranking is not officially confirmed, it helps to increase the user's interest and the likelihood of clicking. This happens against the backdrop of keyword matches being bolded in Google searches and thus more explicitly attracting users' attention. But be careful: please do not do any keyword stuffing ! Tip 2: Align with user intent You want to reach your (potential) customers with your snippets, so you should focus on the user's search intention and include suitable call-to-action elements (CTAs).