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Discovered by Valentin Pletzer, who found out that you can access this information by clicking Send feedback > System logs > Card category: 4 card category These are the card categories that Valentin came across together with what he thinks they may represent: All credit to Valentin Pletzer for providing this data and insights above. For example, we can see that being on Google News certainly helps with Discover performance as it has its own “NEWS_HEADLINES” category. If this is relevant to you, check John’s guide about Google News optimization. In general, if there’s a demand for your content and it sends the right signals to Google, you’ll be driving Discover clicks from people already interested in that.
That’s a huge benefit compared to social media, where posts mostly reach a “cold” audience. How indian phone number to drive Google Discover traffic First of all, don’t spend too much time proactively trying to chase Discover clicks unless you’re already far along with your SEO efforts. Most people will be better off prioritizing standard organic traffic. News sites are the exception, but you already know that if you work for one. Optimizing for Google Discover is an SEO topic that surpasses anything else in terms of uncertainty. The only available data is in your Google Search Console.

You can’t analyze your competitors, and so the scale of your research is quite limited. It’s hard to predict how a particular piece of content will perform in Discover. Speaking from our own experience in the B2B SaaS industry, you’ll most often see 3-5 day traffic spike upon publishing: 6 discover traffic spike However, some evergreen content will manage to get constant traction: 7 evergreen content traction And sometimes it might be a combination of both patterns: 8 spike and constant traction However, some content might not even make it into the feed despite doing all the right things. As with almost everything in SEO, you can’t guarantee that X will do Y; it’s all about increasing your chances of a desirable outcome.
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