Differentiate your brand Extract

botim3504

obtain information from your target audience and educate them about topics related to the products and services you offer. According to a study by Demand Metric, 90% believe interactive content is effective in educating buyers, making it a tactful way to engage website visitors and drive B2B and B2C sales . Interactive content, when done right, can help you: Educate buyers Increase customer engagement Generate conversions valuable customer insights Let's say you want to buy office chairs for your company. Scenario 1: You found a blog post about types of chairs. Scenario 2: You come across a questionnaire on the website that aims to find the most comfortable chair within your budget. Which one is most likely to convert into sales?.


Chances are the second. Not only does it manage to Phone Number List attention and keep you engaged, but it also provides a personalized solution. Moral of the story: Greater customer engagement leads to increased sales. So, let's look at seven types of interactive content to attract and engage your B2B audience. 1. Create interactive infographics Infographics are a combination of visuals and text. They have gained popularity due to the attractive, engaging and highly shareable format they have. To enhance these characteristics, add interactivity to your infographics. They can be created to educate buyers, make comparisons,.




highlight a process, or even convey complex data in an easy-to-digest format. The best part about them is that they allow people to assimilate information at their own pace. Interactive infographics spark interest, create an engaging experience, and leave your audience with valuable lessons. Here are some interactive elements you can add to your infographics: Scroll feature Hover and click Add quizzes, polls, surveys or videos Select infographic sections to see relevant information Reveal decision paths determined by user input Take a look at this interactive infographic from Mariott to promote a hotel in.