That is find your direct competing

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Ideas. products, indirect competing products, non-competing products, offline processes, etc. Collect relevant information through interviews, visits, and experiences, classify and organize it according to the AARRR model, and select growth ideas that you can learn from. Find the driving force for growth Develop North Star Indicators What are North Star indicators and why are they important? The North Star indicator is also called the One Metric That Matters or the only important indicator now. The reason why the North Star indicator is important is that after confirming the North Star indicator, it is like a beacon, affecting the company, organization, and individuals, guiding the company up and down to move in the same direction. Case: If JD.com and Tmall mentioned above use "DAU" as their North Star indicator in




low-tier cities, then the entire company's resources will work hard to acquire customers. How to develop North Star indicators Step : Clarify business goals and user value - find the intersection between the two. North star Hong Kong Phone Number  goals connect business goals and user value, ultimately serving the long-term healthy growth of the business. Therefore, the North Star indicator is the intersection of business goals and user value. It can lay the foundation for the product to achieve long-term business goals and represent the user's experience of the core value of the product. Case: Content products: such as Douyin, NetEase Cloud Music,







Zhihu, etc., are designed to let users kill time. Common North Star indicators: time spent, content consumption, etc. Douyin - the duration of watching videos, NetEase Cloud Music - the duration of listening to songs, Zhihu - the number of questions answered. Tool products: such as Feishu, Evernote, etc., are designed to allow users to improve efficiency. Common North Star indicators: usage, payment, etc. Feishu - number of messages sent, Evernote - number of paid or notes. Transaction products: such as JD.com, Alibaba, etc., are designed to allow users to complete transactions. Common North Star indicators: transaction volume, sales, DAU, etc. Jingdong - total sales, Aliblin - number of